In a sure sign of the Apocalype, McDonalds will be installing coffee bars in their stores and the McJobsters will be working as baristas to compete with Starbucks. I'm sure the coffee will be served with all the care that they serve the rest of the McMenu. I can see asking for a coffee "You want to supersize that?" I guess those people making 20oz espressos in the Ozarks were testing marketing that.
In a competing move Starbucks brought back Howard Schultz as CEO. His first move reformulate their cappuccino to include, two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.