Turn out there is the guy DaVido that came up with a great song for Starbucks but well they didn't want it. DaVido was not a guy that takes no for an answer. He then makes a video called the Starbucks Rejection Tour. This is a real riot. You have to see it.
It's probably a instance of viral marketing. ( No it's not a computer virus! ) but whatever it is it's pretty good!